The Undivided "Wasted Time" Video Shoot
The Undivided are an up and coming rock band from Wales. Combining sterling guitar work with powerful vocals and insightful lyrics, the band look set to go places.
Looking to shoot their second video, the band came to us to bring them to screen. They wanted a performance video which was dynamic and exciting and reflected the energy of the song but, they didn't want to repeat the kind of visual setting that they had seen in videos their contemporaries had used - woodlands, derelict buildings etc and so the idea of a car / metal scrapyward was developed.
The look of the car scrapyard is striking and couples the recognisable shapes of cars - in various states of damaged - with the chaotic, unrecognisable shapes of scrap metal. It also reflects the harder edge of the bands sound which has an influence of metal and indie rock to it.
The band brough in stylist Ani Dee to give them a newly developed look and based on their Welsh heritage, each members clothing reflects their personality and subtley incorporates the colours of the Welsh flag in items of their clothing.
Shooting on the Canon 5D in full HD, we spent a day in the blazing sun, shooting the bands performance set up. Each member was shot twice at least, with one take being more refined and steady with the intention of those shots being used on the verses of the song where the song is more calm and then they were shot again in a more frantic style and at a shutter speed of 250 to create a slightly juddery, action film style look to the performance, with the aim of using these shots in the more energetic choruses of the song.
We also utilised the Glidetrack to give us some short tracking shots of the band in action as well as doubling up as a shoulder mount for ease of shooting in a handheld style.
The video is currently in post and will be a fast paced, dynamic blur of the band in action coupled with shots of the car scrapyard at work.
The video was Directed by Ben Milner and Geoff Cockwill.
With thanks to Aldershot Car and Scrap Metal Yard.
All photos by Tony Hollands.