Live event coverage at seminars and talks, outdoor events, live theatre shows and more. A great way to create maximum, multi-purpose video content.
Footage from event coverage videography can be used in post-event promotion to show people what they missed or remind people who attended what happened. In both instances, it gives a reason to attend the next event and drive ticket sales.
Depending on the event, pre-show promotional content can help drive sales and attendance. We regularly work with a theatre company, shooting their dress rehearsals. A quick edit later and the show trailer is ready to be used across the run of the show. This has been proven to successfully increase ticket sales on each show.
Filming at live events can produce content which works in one of the following ways...
General event coverage shows what was there, what happened and who was there. Highlights of the event plus optional interviews or testimonials with attendees, guests or members of the public. This type of video content can be used after an event to promote the next event so potential attendees get a feel for what will happen.
Seminar / Talk filming sees us film an entire event, from start to finish, usually with multiple cameras. The event is edited and used to recap events to attendees. For those who weren't there, it's the chance to see and hear what happened. This type of coverage is often used post-event in paid for, members only services.
We also combine both types together and film the seminars to make a promotional video alongside this coverage. This gives you the best of both options leading to all the material you need to promote the show and make use of it once the venue has long become empty at the end of the day.
Coverage of live events takes place with either a single cameraman right through to multiple cameras in multiple rooms and onward to full vision mixed live shoots. On top of that, additional services are available such as live laptop screen feed recordings to add into the edit and live streaming online for those who can't make the event.