Following our work on the Autumn/Winter 18 campaign, we were asked to produce the video content for the Spring / Summer 19 fashion campaign for County Mall shopping centre.
The shoot features a family modelling the hottest selections from brands in the mall including Debenhams, Jack Jones, River Island, Accessorize and more.
We filmed at Brighton Studio in Brighton naturally, a great space with brilliant facilities.
We wanted a fun and lively video which showcased the feeling of family whilst maintaining the fun of being a kid and the business of working life for the parents. We put together a small set with a sofa, coloured backdrops and various props to make a mini living room.
Once edited, the video was distributed across social media and played in the mall on screens around the centre.
Directed by Geoff Cockwill
Director of Photography – Neil Mcenery-West
Produced by Geoff Cockwill, Mike Watts
Executive Producers – Rachael Mooney, Gayle Cassinos
Edited by Geoff Cockwill
Hair and Make Up – Annabel Rose Murchie and BM Beauty Studio
Styling – Mira