We were asked to produce the full promotional campaign for the Autumn Winter fashion campaign for County Mall shopping centre – this included not only the video element but the photography to accompany the campaign as well.
The shoot was to feature the hottest selections from brands in the mall including Superdry, Debenhams, Jack Jones, River Island, Accessorize and more.
We arranged a studio shoot at Square 1 Studios and had on-brand coloured backdrop boards created for a mini set.
Our models Barney and Chloe came via the LoveRudeye agency, who we have worked with before on our Thomas Cook shoot, and were choreographed by Rosie Bell on the shoot.
Photography was via Emma-Jane Photography and once each outfit had been filmed, the set was adjusted and the photography carried out.
Once edited, the video was distributed across social media and played in the mall on the big screen and, excitingly, for it’s main County Mall website usage it was accompanied by hot spots enabling the viewer to click on the outfits in the video to add them to a shopping cart and then see further information on them and, if desired, purchase them.
Directed by Chris Carr
Director of Photography – Neil Mcenery-West
Produced by Geoff Cockwill
Edited by Geoff Cockwill
Models – Barney Banks, Chloe Kibble
Choreography – Rosie Bell
Make Up – Annabel Rose Murchie and BM Beauty Studio
Hair – Samantha Elizabeth Hair Salon
Styling – Mira
Behind the Scenes Filming and Editing – Mike Watts