Inviting the cream of UK parenting bloggers to an event which played host to all of the countries best pram brands – including Stokke and Bugaboo – there was a huge amount for them to enjoy at the event. Food and drink (of course!) plus balloon animals, a creche, nail painting, pram exercises, Family Fortunes games and a chance to check out the new ranges of prams launching soon.
We were on hand to cover the event plus shoot interviews to create additional content alongside the main promo. We wanted to capture the event as it unfolded, naturally and unobtrusively whilst still maintaining an eye for good shots and the little moments between friends at events like these, that bring the emotion and mood of the day onto the screen.
The finished edits formed part of the ongoing video marketing content that My Baba put out and the main event edit was also given front page position on the Mothercare website and social channels and played in the reception areas of their head office.
Camera and Edit by Geoff Cockwill